Email & CRM Strategy
Whatever you need, we can help. We are specialists in email & CRM strategy with over a decade working on customer segmentation and targeted email communications.
Let’s face it – email has been around for a while – it no longer has the shiny new glow that attracts the attention of your managing director or CEO, but there are few digital channels that can give you the same ROI when done properly.
Email is one of only a few marketing channels that can give you one on one time with your customer, enabling you to strike up and develop long term relationships, where you can tailor the message perfectly. It is also one of the most effective channels for delivering trading messages and driving immediate customer response. At ClickConnect we strive to connect the two elements of your email programme, by building a CRM strategy that delivers both short term trade benefit and long term relationship building.
ClickConnect can support you in developing email aligned your business goals. We are a full service agency offering strategic support, analysis and email creation.
If you have your strategy in hand, but need help pulling together a campaign we can help there too. We have experienced UX and email designers on hand to help you create your ideal campaign.
Email Services Include:
- Full CRM mapping and strategy
- RFM (Recency, Frequency and Monetary value) segmentation and programme development
- Email service provider selection
- Campaign planning
- Campaign design and code
The trouble with acquisition It’s no secret, acquiring customers can be quite expensive and determining the actual return on investment for each activity is fraught with complications and questions: What is the lifetime value of the customer? What overlap is there with other marketing channels? Could you acquire that customer at a lower cost, or even for free, if you Read the full article…