Engaging with your customers has never been more important. As customers are getting more savvy and digital channels are maturing, the cost of acquisition is mounting. Never before has it been more important to strike up a meaningful relationship with the customers you have to ensure that they remain loyal and (let’s face it) profitable for the long run.
We are experts in understanding what drives customer behaviour and helping your business to influence it. We will take an analytical approach to understanding your customers, starting first with what they are doing on your site and off it. Using this insight we can shape a customer engagement strategy that aims to increase returning visitors, repeat purchasers and drive up customer retention.
We will deliver a strategy that focuses on practical solutions on-site and across your digital marketing channels. We will focus on how your site is structured, whether customers are able to find what they need from you (whether that be content or product led) and how this is mirrored in your communications to customers.
By building a marketing plan which focuses on the customer, and delivering the right message at the right time, we can transform your brand relationship with your customers and the efficiency of your marketing spend.
Customer Engagement Services Include:
- Digital analytics review
- Quantitative market research
- CRM planning, including RFM (Recency, Frequency Monetary value)
- On-site campaign planning
- Cross channel marketing planning
- Digital project management
The trouble with acquisition It’s no secret, acquiring customers can be quite expensive and determining the actual return on investment for each activity is fraught with complications and questions: What is the lifetime value of the customer? What overlap is there with other marketing channels? Could you acquire that customer at a lower cost, or even for free, if you Read the full article…