Click Connect Blog

How to focus on customer engagement and improve your ROI

February 13, 2015 at 1:05 pm by Catherine Ainsworth

The trouble with acquisition It’s no secret, acquiring customers can be quite expensive and determining the actual return on investment for each activity is fraught with complications and questions: What is the lifetime value of the customer? What overlap is there with other marketing channels? Could you acquire that customer at a lower cost, or even for free, if you Read the full article…