Catherine Ainsworth – Founder
I have spent over a decade in leadership roles across the marketing functions of multi-channel and pureplay eCommerce companies. I have a passion for B2C marketing and am no stranger to the harsh realities of owning company sales targets and the pressures this puts on marketing channels to deliver immediate results while also developing long term strength. I know from first hand experience how important building long-term relationships with customers is to continuing business performance.
The first decade of my career was spent at Tesco, initially in their customer insight department and then in the Clubcard department. These two roles have given me world leading experience of understanding the customer and it is from these roles that I have built a career centring on what customer behaviour is telling us about the brand, what they want and where we are missing against their expectations. From this foundation I moved into digital roles, managing marketing planning for various Tesco online businesses. From here I moved to other digital leadership roles in the famous parenting club Bounty and then to the fast-growth experience gifting company Buyagift.
During all these years and across all these roles one thing has remaining completely clear – the customer holds the key to your business success – follow your customer.
Our associates: We pull from a pool of experienced and capable associates to ensure that your project is delivered to the highest possible quality. We manage all resources to ensure your project runs as smoothly as possible. We have the following specialists available to deliver whatever is needed for your project:
- Graphic designers
- UX designers
- Mobile designers
The trouble with acquisition It’s no secret, acquiring customers can be quite expensive and determining the actual return on investment for each activity is fraught with complications and questions: What is the lifetime value of the customer? What overlap is there with other marketing channels? Could you acquire that customer at a lower cost, or even for free, if you Read the full article…